About Us

"Domestic life is the source of my inspiration. I am a furniture designer using a combination of traditional craft techniques and industrial processes to create a new genre of domestic objects" - Frida Rush MFA Ph.D

About Aorta

Aorta is a small company with a growing portfolio of work. We offer bespoke interior design and handcrafted furniture for those seeking truly authentic designs. With over 10 years working alongside homeowners and businesses we have developed a niche for creating personal, luxurious and sustainable environments. Our portfolio includes interior design for residential and commercial property and commissioned furniture for world famous salons and cafes!

About Frida Rush

Frida Rush is the founder and Managing Director of Aorta Ltd. As a Professor of Architecture she has extensive experience in all aspects of the design process. From establishing the floor plan to 3D visuals, product sourcing and bespoke and commissioned furniture and art she can help with it all.

Frida’s work pushes the boundaries of conceptual design. Passionate about incorporating individuality and sustainability into her designs Frida’s design theory  examines the social aspects of sustainable development and the theory of product attachments.

Using this theory as a rationale and direction, I have developed a range of products that encourage a progression of memories between individuals and their domestic objects. These products demonstrate various triggers for different types of episodic memory that could promote product attachment, providing a richer context and history. It is hoped that such designs will eventually contribute to the development of more sustainable objects, thus positively affecting today’s culture of consumption.

Frida’s love of taking something old or special and giving it a new lease of life has driven her to go one step further. Recently our busy entrepreneur embarked on a full scale restoration project of her own, The Chapel. Once complete The Chapel will be Aorta’s main showroom but will also contribute significantly to the local community providing exhibition space, retail and events.

Sparked your interest? contact us for more information, email info@theheartofart.com